Estré | Bangalore | B2C Home Furnishings | Mass Premium
Company Profile: Estré provides high quality and affordable furniture for homes and offices
NEED OF THE HOUR
Estrè had been a brand that was already creating ripples on Amazon but felt that the visual branding didn't reciprocate the values and the essence it stood for. The branding was not fitting right into the ecosystem of the mass market it was targeting. Thus the need of the hour now was to give it an absolutely new look that had a better visual throw and impact amongst its competitors.
SHUNYA RESIPE:
Category Research | Logo | Promotional Designs | Social Media Posts | Posters | Exhibition Standees and Flyers | Brochure
SHUNYA VALUE:
Estré is a brand that stands for good quality furniture at affordable prices. The brand needed to own that and visually induce that in the mass market it intended to target. Having analysed the ecosystem of the prospect consumers, brands they interact with and the media they are exposed to on a regular basis, we came up with bold and confident language in words and visuals that stood strong for the brand across all its communication.