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3000BC Therapeutics | Hyderabad | B2C Wellness | Mass Premium
Product Portfolio: Plant-based essential oils aimed to help the body heal itself. The brand brings the ancient wisdom of therapeutic aromatherapy in modern formats.
NEED OF THE HOUR
SHUNYA RESIPE:
Competitor Research | Product Research | Packaging Design
SHUNYA VALUE:
Our aim for the exclusive collection was to create a visual experience of the intent with which each curation was designed and crafted. With colours, inspired by the Chakras and the effects of each collection on one's body and mind, and the minimal graphics for a contemporary audience this packaging was able to make the consumer connect with the packaging visually as they would with the products inside.
The brand was geared up to launch their latest premium curated collections across Taj Hotels in Mumbai, Goa and Delhi targeting national and international travellers for gifting.
The need was for an attractive Packaging Design(visual) Solution across 3 boxes along with labels for roll-on, soap and essential oil inside. The visuals were to synergise the whole collection aiming at a better shelf-throw amongst its competitors from the category.